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E-Commerce
Cult of Cuddle
E-commerce experienceProduct storytellingSimplified checkoutEmail automation
Visit live siteProblem
Problem
They had a strong brand identity and a loyal following, but the e-commerce experience failed to convert it: product pages drew attention, yet the purchase flow was disjointed and repeat purchases were rare.
Approach
Approach
We rebuilt the store experience while staying true to the brand aesthetic: product storytelling, a simplified checkout flow, and post-purchase email automation designed to turn one-time buyers into repeat customers.
What we delivered
01
E-commerce experience
02
Product storytelling
03
Simplified checkout
04
Email automation
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